Marketing Services Provider

Marketing Services Provider

Direct Mail Marketing

Newer technologies and distribution channels have made some people question the effectiveness of direct mail marketing in today's business world. But smart marketers continue to find success using direct mail. A recent study from MarketingSherpa found that 79% of more than 1000 marketing professionals questioned still consider direct mail to be effective or very effective marketing.

And why not? Done properly, direct mail marketing can deepen customer loyalty and increase front-of-mind awareness for a company and its brand.

When you're ready to launch a direct mail campaign, we can help. We're experts at creating super-successful direct mail materials that "wow" customers and prospects alike.

From creative concepting and eye-catching design, to expert production, mailing list curation, and efficient, effective distribution, we can manage your direct mail project every step of the way. Whatever the goal, we'll help you get the word out and succeed.

Mailing Services

When your printed project is finished, we can also manage your mailing services to save you time and energy. We offer a full-service, turn-key mailing solution. To learn more, follow the links in the Mailing section above.

One-to-One

All business is personal, whether we realize it or not. The fact is, companies don't do business. People do. Understanding the personal nature of business is what one-to-one marketing is all about.

One-to-one marketing can take different forms, depending on the medium involved.

  • In email marketing it may mean a personalized message, tailored to a person's specific interests or tastes, with a PURL that takes the person to an offer, again tailored specifically to them.

  • For direct mail, it might mean a postcard, flyer, or brochure using variable data to make the recipient feel more appreciated and less like just "postal patron" number 48927.

  • For website visitors, it could be anything from a personalized greeting on the homepage and content selected based on personal preferences to an ad delivered based on geography and other demographic data.

Whatever the case, we can help with all your one-to-one marketing needs—from gathering pertinent customer information and storing it efficiently, to designing highly targeted marketing campaigns that put that data to its most effective use. Give us a call. We're here, just for you.

Personalizing

Personalizing occurs when each of the printed pieces includes the name of the person who's receiving it. Instead of saying "Dear Occupant" or "Dear Sir or Madam," the mailer would say, “Hi Tom, here's a special offer for you!"

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